Niujiao is a roasted meat brand founded by reins international in Tokyo in 1996.
Before the opening of Niujiao, Japan's roast meat market was mostly individual shops. As for chain stores, there are "delicious but expensive stores" or "cheap and full stores", but there are no cheap and delicious stores.
In this context, we found that what customers need is a shop where they can easily eat delicious roast meat wherever and whoever they are.
We insist on providing customers with high-quality and low-cost goods and open up this market.
So far, Niujiao has 600 stores in Japan and more than 50 stores overseas. It has grown into the largest barbecue chain in Japan.
